To comply with article 13 platforms such as youtube and soundcloud will need to ensure that any copyrighted material on their sites is licensed guaranteeing the original artist receives payment for its use. And if implemented as proposed article 13 threatens hundreds of thousands of jobs european creators businesses artists and everyone they employ.
Eu Copyright Directive Article 13 Know Your Meme
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The reason why this article has been dubbed the meme ban is that no one is sure whether memes which are often based on copyrighted images will fall foul of these laws.
How does article 13 ban memes. Google news for example was shut down altogether in spain after similar rules were implemented in late 2014. Article 13 doesnt require that filters used and the european parliament even stated that some uploaded material such as memes or gifs are now specifically excluded from directive in a press release after the directives approval. Its become known by its most controversial segment called article 13 which critics claim will have a detrimental impact on creators online.
The eu has passed article 13 but europes meme war is far from over. So the law itself does not ban them but the only means of being in compliance with the law will likely ban a great deal of memes. However tweaks were made earlier this year that specifically made memes and gifs safe for purposes of quotation criticism review caricature parody and pastiche when will it come into force.
That the kind of ai powered algorithms most likely to carry out the filtering operation would not be able to recognise memes. Instead of a company reddit facebook google being liable for not taking down copyrighted material after they have been notified they are now liable for the copyrighted material when it is uploaded. In summary of the law it is this.
The eu has passed article 13 its controversial meme killing law. Critics say article 11 could dramatically alter and even outright destroy news aggregators. The eu says the directive is about making copyright rules fit for the digital era.
Memes excluded it was article 13 which prompted fears over the future of memes and gifs stills animated or short video clips that go viral since they mainly rely on copyrighted scenes from tv. While youtube has been one of the most vocal opponents to article 13 there are plenty of voices outside of the entertainment sector with strong opinions. In fact article 13 had come to be known as the meme ban law because of this.
Article 13 does not include cloud storage services and there are already existing exemptions including parody which for example includes memes. Article 13 demands platforms such as youtube stop copyrighted material from being uploaded or be held liable. How does it relate to memes.
Youtube and youtubers have become the most vocal opponents of the proposal. What is article 13.
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